Facebook, 7 steps to good recruitment through this social network
11/04/2019 by Hicham HMICHE
11/04/2019 by Hicham HMICHE
The first step for successful recruitment with Facebook is to control what already exists on the network. It's simple, once you have created your Facebook account, operate a search by typing in your company name to see if pages about your company have already been created. Indeed, employees or collaborators may have created groups related to your company. These are therefore pages unofficial information that you can retrieve in order to keep a systematic eye on what is being said about your company. You can also use it to establish the e-reputation of your structure. This "filtering" stage is essential for good recruitment with Facebook.
Would you like a free demonstration of our tool?
A complete and individual demonstration of our tool
I would like to book a demonstration14-day trial
No credit card required
Once you have got your hands on all the unofficial pages and put an end to potential bad advertising, you need to create a page specifically dedicated to your company. To recruit With Facebook, this is essential, it is a fan page, the one where you will attract people and make your company and its services known. Be careful not to create a personal profile, but rather a page that will only deal with company news, events organised by the company, etc. The page is, in a way, a window on the life of your company, its annotations, its evolution, etc.
To recruit with Facebook, it is essential to attract fans to your company's page. It is therefore necessary to make it known, to increase its visibility every day a little more. There is no other way to do this. than to work on your networking on a very regular basis. You need to create advertisements frequently, post promotions proposed by the company, and share anything that can make your business attractive. The Sharing photos of events organised by the company is more than welcome, as it will help to create a dynamic and pleasant image of your company, which will attract fans. Namely, the more your page counts of fans, plus Facebook gives you access to profiles with similar values to those conveyed by your company. This is a crucial aspect of recruiting with Facebook.
To recruit well with Facebook, don't limit yourself to fans of your company page. Even if these fans are undoubtedly very good candidates for a position in your company, Expand the possibilities.. Indeed, to be successful in recruiting with Facebook, it is important to reach a large number of people, because it is the multitude that will allow you to be demanding and to choose the best candidates. totally satisfactory people profiles. When you decide to recruit with Facebook, always keep in mind that the ideal candidate may be elsewhere. That candidate may not yet have heard of your company. So you have to go and get it. There are various ways of doing this, one of them being to join exchange groups linked to the sector of your company, for example.
Disseminate the job offer very widely :
For good recruitment with Facebook, it is necessary to reach the maximum number of people potentially interested in your offer. You must therefore disseminate it as widely as possible. The social network puts your
disposition different means of diffusion to recruit with Facebook. In particular, you can buy advertising space. These are generally well shared and "land" on the news feed of
very many users of the network. You can also set up recruitment chats or use various applications. Don't hesitate to multiply the number of distribution tools.
Never short of ideas and with a constant desire to stay ahead of the competition, Facebook creates innovative solutions every day, including a large number of applications. Today there are thousands of them, and some of them of them were specially created to support Human Resources managers in their recruitment project with Facebook. Each of these applications has its own services and specificities. Try them out to find out which one would be the most helpful to you.
Recruiting with Facebook can only be positive.. You are more likely to learn about a candidate via the social network than during an interview. The majority of Facebook users do not have a social network. put no boundaries between private and public life. Moreover, recruiting with Facebook can be seen as a step ahead of the recruitment process you are used to. Nothing prevents you, after have selected different candidates on Facebook, and then offer them a telephone interview, or a physical interview according to your preferences.
In addition to the positive points of recruiting with Facebook, creating a page for your company gives it an image that corresponds to the reality of young graduates and workers. You show them that your company knows how to adapt and that it keeps a young and dynamic spirit. This can only make it more attractive and help it gain market share.